When developing the visuals for these ad campaigns, we've (ANDMORE marketing dept.) usually begun with print ads. Here, I showcase my visual concept for the development phase of some of our gift & home campaigns.
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I masked imagery using shapes to draw a connection to each ad's tagline. For additional visual coherency, I applied double strokes with weights that match the header's weight.
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Using this visual concept, I wanted to show a variety of layouts. I used our typical combination of photoshoot image, header, market dates, market logo, and additional info. As this was early on in campaign development, color palettes were also not determined yet.
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